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R2P Pet Acquires Ultra Paws Gear for Dogs


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R2P Pet, a Pleasanton, Calif.-based manufacturer of pet toys, beds, and accessories has acquired Ultra Paws.

Ultra Paws designs and develops a full range of dog gear, including boots, apparel and accessories. With a focus on quality, functionality, proprietary design and price point, Ultra Paws has become a category leader in the outdoor pet products market and attracts a diverse set of customers, according to company officials.

“Since 1972, Ultra Paws has been providing pet parents with high quality products for their active lifestyles,” said Lisa Paxton, president of Ultra Paws in Baxter, Minn. “Joining with R2P Pet will give Ultra Paws ample resources to grow our product lines, innovate in new categories, and work with different market channels domestically and abroad.”

Ultra Paws has built a reputation for high customer satisfaction and performance, officials added. With a focus on growing the pet specialty channel, the partnership will enable Ultra Paws to build off this reputation and achieve market positioning as a premium brand of outdoor pet gear.

“This new partnership reinforces our desire to bring added value to our existing and future customers,” said Nick Yerton, CEO of R2P Pet. “We look forward to combining the best of our innovation, resources, and focus to bring a differentiated line of affordable and functional, outdoor products, especially to the pet specialty channel.”

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