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RC Pets Sports New Logo in Midst of Rebranding


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A new look is sweeping over RC Pets as part of a company rebrand. The company has already debuted its updated logo, reflecting the company’s journey.

“We’ve come a long way since RC Products Ltd. was founded in 1986,” said Rory Carr, founder and president of the Vancouver, British Columbia, Canada-based company. “Our company and team continually strive to innovate, to exceed customer expectations, and smooth and simplify our production process.”

RC Pets stems from RC Products Ltd., a ski and snowboard business, that moved into the pet sector in 1995. Instead of keeping with four separate brands—RC Pet Products, Canine Equipment, Canine Friendly and RC Pets Toys—the company has decided to roll them into just one: RC Pets.

“As the landscape of the pet industry continues to evolve, we too have evolved and grown so much as a company and felt our former logo, images, colors, and message no longer spoke to who we are,” Carr said. “We are thrilled to unveil our new look that brings together all our brands under the RC Pets name.”

The rebrand is officially going live June 3 when RC Pets will be switching its website/social media and other consumer facing mediums over to the new logo.

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