Ruffwear Celebrates Anniversary of Partnership With Best Friends Animal Society
In May 2015, Ruffwear of Bend, Ore., made an announcement that it would partner with Best Friends Animal Society to connect people with fresh air-seeking, adventure-loving dogs at the organization’s animal sanctuary in southern Utah.
Through Ruffwear’s financial commitment of $50,000, in-kind agreement of $64,000, and utilization of its strong social media and communications channels, 29 dogs have found forever homes in the first year of the two-year agreement. Hosted through its Facebook page, Ruffwear’s Ruff Adventure Dog Adoption Program (RAD) matched 13 of those dogs through Best Friends’ sanctuary in Kanab, Utah. Another 16 dogs were adopted through Outdoor Retailer Show adoption events with dogs placed through Best Friends’ No More Homeless Pets Network partners.
Ruffwear pays for all approved adoptions, including travel fees from Utah. Each adopted dog goes home with a new Ruffwear collar and leash. Along with these events and others, Ruffwear has provided 650 collars and leashes.
“The Ruffwear team couldn’t be more pleased with our partnership with Best Friends Animal Society,” said Greg Freyberg, Ruffwear’s brand manager. “Finding active, forever homes for 29 adoptable dogs in just 12 months is incredible, and more than we expected.
“Enhancing and inspiring exploration for outdoor adventurers and their human companions is what Ruffwear is all about. By supporting dog adoption and Best Friends, we look forward to finding forever homes for more RAD dogs during this second year of our partnership.”
“We’re thrilled to be partnered with Ruffwear,” said Eric Rayvid, director of public relations and content management for Best Friends Animal Society. “Not only has the money donated gone to help further our mission, but its commitment to getting more pets out of shelters and into permanent homes perfectly aligns with what we’re doing around the country. With companies like Ruffwear on our side, we know that we will Save Them All.”
In 2016, Ruffwear will again highlight adoptable RAD dogs on its Facebook page and host a RAD event at Summer Outdoor Retailer, as well as a more consumer-focused event at the GoPro Mountain Games in Vail, Colo., June 10-12. The GoPro Mountain Games showcase the best athletes in climbing, kayaking, road-cycling, mountain biking, slacklining, stand-up paddle boarding, rafting, trail running, fly fishing and, of course dogs. Each day, five RAD-qualified dogs will be brought in from Best Friends’ Colorado partners.