Ruffwear Partners With Distributor in Russia
Ruffwear has partnered with Dogs Active to manage distribution in Russia.
Alexander Grinev, his wife, Sofia, and the team at Dogs Active have offered customers Ruffwear products at their Moscow-based store since 2013. Dogs Active will now use its experience to help grow and support a network of Ruffwear retailers, bringing Ruffwear products to people around the country.
“This is a natural progression of our relationship with Dogs Active,” said Tripp Sickler, international business manager for Ruffwear. “Partnering with Alexander and Sofia will make it easier for people in Russia to find Ruffwear gear both online and at their local shops. Our new partner will help retailers achieve success with Ruffwear in a country where outdoor adventures, extreme weather conditions and dogs are a way of life.”
This partnership, combined with the range of Ruffwear products will launch in fall 2017 and spring 2018, will make the adventure dog brand more accessible globally, according to company officials.