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Self-Cleaning Dog Potty Lands Deal on "Shark Tank"


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The president and CEO of a company that makes a self-cleaning indoor dog potty recently appeared on “Shark Tank.” Allen Cook, president and CEO of Brilliant Pet, which makes the self-cleaning BrilliantPad, was offered $500,000 in exchange for 5 percent equity to grow the brand and increase distribution of BrilliantPad by “Shark Tank” investor Lori Greiner.

BrilliantPad works like a regular dog pad, soaking up liquids, but it also dries out solids before wrapping and sealing the waste away. Small dog owners can either set a timer to renew the pad automatically or renew it manually by touching a button on the machine. The company also has plans for launching a new model in early 2018 that uses a sensor to replace pads after movement on the pad is detected.

One roll of doggie pads equates to roughly 27 dog pads so owners get a few weeks out of each roll. When it’s time to change it, simply pick up the roll for mess-free disposal. The waste is sealed inside the roll, keeping the outside dry and hands clean. The biodegradable caps prevent leaks and odors and can safely be tossed with everything else.

During the Shark Tank episode 914, Cook discussed the company’s recent success on crowdfunding site Indiegogo, exciting the investors. BrilliantPad not only met, but far exceeded their funding goal with 177 percent funding resulting in more than $110,000 raised. Brilliant Pet has fulfilled all orders from the Indiegogo campaign and continues to focus on growth and expansion based on crowd feedback and enthusiasm.

“Many people use pads so their dogs won’t get uncomfortable while they're at work, unexpectedly stuck in traffic or sleeping in the middle of the night. BrilliantPad is especially helpful for anyone with health or mobility issues, too,” said Cook. “It was important for me to get across to the sharks just how much BrilliantPad can help pet parents, while at the same time letting them know that this isn’t my first go in the pet industry.”

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