Small Business Likes Facebook Big Time
Small businesses were fairly quick to spot the benefits of being on Facebook and getting customers to like them. But in 2012, Facebook introduced a new feature where businesses could pay to promote their Facebook posts on more people’s news feeds. And that has a lot of small businesses paying the social media giant. Facebook claims 50 million small businesses have pages on the site, and now three million are paid advertisers—an increase of 50 percent over the past 12 months.
“The service we provide for small businesses is the ability to reach people in a really cost-effective way, particularly on mobile,” said Sheryl Sandberg, Facebook’s CEO.
Facebook has connected more than one billion people worldwide to at least one small business, including a store near the company’s headquarters that employs single moms, according to the social media giant.
Experts say Facebook’s strategy is proving an effective way for small businesses to reach customers and drive traffic to a brick-and-mortar location.