SodaPup Expands Nylon Dog Toy Selection
SodaPup continues to invest in the nylon dog toy category.
SodaPup is continuing its expansion into durable, American-made, U.S. Food and Drug Administration-compliant nylon toys for dogs.
“At SodaPup, we’re dedicated to creating the highest quality, safest, most innovative dog toys in the industry,” said Adam Baker, founder and CEO of the Boulder, Colo.-based company. “In the nylon category, we continue to introduce fresh and unexpected designs to a category dominated by bone shapes. There’s no evidence to suggest that dogs prefer bone shapes so, we focus on designs that will appeal to consumers and trust that dogs will like them too.
“We’ve also developed a one-size-fits-all design philosophy that has the two-fold benefit of maximizing a retailer’s assortment and also providing greater safety for dogs by reducing the potential choking hazard of smaller toys,” Baker added.
The company’s latest additions include a shovel toy for the Industrial Dog brand; a paw print and a hot dog for the SodaPup brand; and a Funny Bone for the Mutts Kick Butt brand. Each new toy is large enough for big dogs yet thin enough for smaller dogs to enjoy, according to company officials. Each design also features interesting shapes and textures designed to hold a dog’s interest and minimize destructive chewing behaviors, officials further noted.
“The goal of our nylon toys is to introduce fun, unique and never before seen designs to a category that is, for the most part, unimaginative and doesn’t have a lot of innovation,” Baker said.