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Southeastern Grocers Launches Pet Food Brand


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Jacksonville, Fla.-based Southeastern Grocers, parent company of Bi-Lo, Harveys and Winn-Dixie stores, announced the launch of its pet food brand, Whiskers & Tails. The launch includes a variety of wet and dry dog food, as well as treats and biscuits that are packed with high-quality protein and nutritionally balanced with vitamins and minerals, the company reported, adding that the line is priced at a great value.

“Pets are more than just animals to our customers; they are cherished family members, which is why Southeastern Grocers is committed to using the highest-quality ingredients in our new pet food product line,” said Scott Morris, executive vice president of merchandising. “The Whiskers & Tails brand will encompass delicious and nutritious products and flavors that pets will love at a value our customers can depend on.”

The Whiskers & Tails line includes:

  • six varieties of dry dog food  
  • 18 varieties of wet dog food 
  • five varieties of dog treats and biscuits 
  • 16 varieties of dog rawhides 
  • four varieties of dry cat food 
  • 26 varieties of wet cat food 
  • five varieties of cat litter

Customers can now purchase Whiskers & Tails dog food, treats and biscuits at all Bi-Lo, Harveys and Winn-Dixie stores, and will find cat food and treat varieties starting in November.

Southeastern Grocers is the second-largest supermarket in the Southeast based on store count, the company reported.

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