Southeastern Grocers Launches Pet Food Brand
Jacksonville, Fla.-based Southeastern Grocers, parent company of Bi-Lo, Harveys and Winn-Dixie stores, announced the launch of its pet food brand, Whiskers & Tails. The launch includes a variety of wet and dry dog food, as well as treats and biscuits that are packed with high-quality protein and nutritionally balanced with vitamins and minerals, the company reported, adding that the line is priced at a great value.
“Pets are more than just animals to our customers; they are cherished family members, which is why Southeastern Grocers is committed to using the highest-quality ingredients in our new pet food product line,” said Scott Morris, executive vice president of merchandising. “The Whiskers & Tails brand will encompass delicious and nutritious products and flavors that pets will love at a value our customers can depend on.”
The Whiskers & Tails line includes:
- six varieties of dry dog food
- 18 varieties of wet dog food
- five varieties of dog treats and biscuits
- 16 varieties of dog rawhides
- four varieties of dry cat food
- 26 varieties of wet cat food
- five varieties of cat litter
Customers can now purchase Whiskers & Tails dog food, treats and biscuits at all Bi-Lo, Harveys and Winn-Dixie stores, and will find cat food and treat varieties starting in November.
Southeastern Grocers is the second-largest supermarket in the Southeast based on store count, the company reported.