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Spectrum Brands Global Pet Care Division to Highlight "Heritage of Innovation" at Global Pet Expo


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The GloFish 5-Gallon Aquarium Kits will be on display at the Spectrum Brands Global Pet Expo booth (1419).

Spectrum Brands Holdings has unveiled the theme of its Global Pet Care division's plan for its Global Pet Expo booth. This year’s theme, “Passion. Innovation. Superior Products.,” underscores Spectrum Brands’ commitment to delivering superior pet products that stem from a thorough understanding of life with pets and paving the way for new solutions. Spectrum Brands Global Pet Care will underscore its commitment to its industry partners and consumers by highlighting the passion and innovation at the heart of every Spectrum Brands pet product, and that theme will play out across its portfolio of companion animal and aquatics brands, including Tetra, Nature’s Miracle, FURminator, DreamBone, GloFish and others.

The company will highlight its latest products and marketing campaigns March 20-22 at Global Pet Expo, which will be held at the Orange County Convention Center in Orlando, Fla. Attendees can find the Spectrum Brands Global Pet Care exhibit at booth 1419.

“As one of the world’s leading pet care products companies, we’re committed to enhancing the lives of pets and those who care for them,” said Eric Kenney, vice president global pet care marketing and product development at Spectrum Brands, which has worldwide headquarters in Middleton, Wis. “We deliver on that commitment by investing in exciting product innovation, maintaining high quality standards and continuing to build on our strong relationships with the retailers that consumers depend on.”

To illustrate how its range of product offerings originate from a steady combination of innovation and passion, the Spectrum Brands booth will feature product demonstrations, videos, interactive exhibits and new displays that highlight why Spectrum Brands products are staples in pet-owning homes.

The company's Dingo, Good ‘n’ Fun, Better Belly, DreamBone and SmartBones products will bring pet retailers across all channels up close and personal with their lines of rawhide and rawhide-free dog chews. Using interactive panels, this area will highlight the innovation, research and development, top-notch manufacturing process and global reach that go into each and every chew, said company officials. Attendees can examine products from each line and see pure pet joy firsthand with a video from the new DreamBone Deliciously Distracting campaign.

The Tetra area will pay homage to the brand’s legacy of game-changing aquatics solutions that continue to be the cornerstones of successful fishkeeping, as well as unveil its newest innovation, the Tetra Connect WiFi-accessible aquarium kit, officials said. Each kit features Tetra Connect LED Lights and a Tetra Connect Feeder that consumers can control through the Tetra My Aquarium App on their smart devices. Tetra Connect technology will revolutionize the future of fishkeeping for consumers with the ability to automate environment essentials.

Pet retailers are invited to experience a colorful array of GloFish fluorescent fish shown in a darkened GloFish Gallery room, as well as view a GloFish mini-documentary that recaps the rewarding aspects of fishkeeping. Attendees can also see the new GloFish 5-Gallon Aquarium Kits on display, as well as be part of the big reveal of a special surprise display dedicated to the new arrival of the ever-expanding GloFish family—announced for the first time at Global Pet Expo. Last, to inform retailers about Spectrum Brands’ work with the non-profit group Well Aware, a short video will be shown about the Clean Water Initiative to help build life-saving water systems.

This year’s Nature's Miracle exhibit highlights the evolution of the brand, from what started as a preschool cleanup product to a full portfolio of solutions for life with pets, focusing on new products, high standards of quality and proven efficacy, the company stated. Attendees can also see a video of the odor-elimination technology in Nature’s Miracle Stain & Odor Remover being put to the ultimate test with the best nose in the biz–then take a turn themselves with an interactive experience that will have them sniffing out carpet stains.

The Marineland display will introduce its Exhibit Series Integrated Aquariums, frameless modern glass aquariums with glass canopy covers and stands. Each kit comes complete with Wi-Fi-LED lighting with preset and custom effects that can be controlled remotely through the Marineland app. The newly designed Penguin and Emperor Power Filters will also be front and center to demonstrate the customization and innovation in media, flow control and quiet operation–retailers can watch time-lapse videos to experience their superior performance. Also on display will be the brand’s line of premium filtration products, including Magnum Polishing Internal Filter and MagniFlow Canister Filters. Last, attendees can see Marineland Fully Adjustable LED Lights for a hands-on perspective of the customization options and lighting control possibilities; the brand will also debut a new video to show how consumers light up with imagination when they can personalize the light and ambience of their aquariums.    

The FURminator exhibit will detail the brand’s Ultimate Hair Reduction System, a complete, step-by-step regimen designed to empower pet owners to take grooming into their own hands. Each step is tied to a FURminator deShedding or grooming product to demonstrate to attendees that at-home grooming is more than a one-tool job. This area will tout the benefits of DIY grooming over a trip to the groomer and host a puppy primping station complete with FURminator pet pampering products, mirrors and accessories that show visitors how having expert tools lets you groom like a pro.

Finally, the Wild Harvest area will highlight the brand’s newly reformulated Advanced Nutrition diets for birds and small animals. Attendees can see the updated packaging firsthand and evaluate the benefits these premium daily diets have to offer.

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