Spending on Pets Not Influenced By COVID-19 Economy, APPA Study Finds
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Pet ownership is holding steady during the COVID-19 pandemic, and a majority of pet owners report their spending has not been influenced by the current economy, according to a new study from the American Pet Products Association (APPA).
The organization’s study, APPA COVID-19 Pulse Study of Pet Ownership During the Pandemic, reveals interesting insights into consumer attitudes and behaviors during this time, APPA officials said. The ongoing tracker is positioned to measure the impact of COVID-19 on pet ownership, particularly pet product and service consumption. Topics include current shopping behaviors, outlets visited, pet products purchased and general attitudes toward the pandemic, including personal financial impact.
“It’s important that we navigate this pandemic with real-time information, and our COVID-19 Pulse Study is a way for the pet care community to keep up-to-date on the effects it’s having on various aspects of pet ownership,” said APPA CEO Steve King.
According to the APPA COVID-19 Pulse Study, 72 percent of pet owners agree that spending time with their pet is helping to reduce their stress and increase their sense of well-being during the COVID-19 pandemic. Seventy percent are spending more time with their pet while they practice social distancing from others, and 60 percent say the extra time spent with their pet makes them feel closer/more bonded with their pet.
“We know just how much pets mean to us, our mental health and well-being,” King said. “This initial study reaffirms that pet owners are appreciating the benefits of pet ownership now more than ever, which is incredible to hear.”
APPA is offering the full results of the study for free to anyone who is interested. Email email@example.com for more information.