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New SuperGravy Dog Food Toppers Formulas



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Clear Conscience Pet of Cape Coral, Fla., relaunched with a new brand image and three new SuperGravy recipes at SuperZoo in Las Vegas.

SuperGravy, the six-time-award-winning pet food topper line, is launching its next generation of products with three new artisan-crafted recipes. The new offerings build on the success of the Clean Label Au Jus brown dry gravy mix line that Clear Conscience Pet invented in 2012.  

BARKinara Red, PAW Jus Brown and ARFredo Creamy White make up the new trio of SuperGravy pet food toppers. A key convenience feature of the new line is the use of spout-top pouches, allowing consumers to easily dispense the dry gravy mix for blending with their pet food of choice.

SuperGravy is used to enhance the taste and encourage hydration of dry pet foods. SuperGravy customers typically switch from using canned pet foods or other toppers for hydration and as taste enhancers for picky dogs.

The new line contains added digestive enzymes and probiotics as daily aids for better digestion.

“We have spent over a year developing these recipes, and the creative effort shows in the exciting ingredient profiles, new nutrient sources and sheer deliciousness of our new SuperGravy recipes,” said founder and chief nutrition officer Anthony Bennie. “Our original Au Jus is now PAW Jus, ARFredo White features Greek yogurt and three Italian cheeses, and BARKinara Red is a marinara for dogs made with tomato, liver, and porcini mushrooms.

SuperGravy has a 50-cents-per-meal average cost, he added. 

“We are proud to say that the reinvented SuperGravy family of pet food toppers sets a new bar of quality, value and sheer dog enjoyment,” said co-founder Amanda Bennie. “Our focus groups prove that these recipes intrigue dog-loving consumers, and test feeding leaves dogs with big smiles, with wagging tails and begging for more.”

In conjunction with the new gravies, the total image of the Clear Conscience Pet brand has been refreshed with a clean and elegant new logo.

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