SuperGravy Releases Limited Holiday Edition Product to Benefit Local Retailer
Clear Conscience Pet (CCP) will be releasing a limited holiday edition of its SuperGravy called Nicole’s Blush to benefit a local retailer who was recently diagnosed with both breast and thyroid cancer.
Nicole Kane, owner of Dog Days Delight, a grooming, dog day care and retail store in Cape Coral, Fla., was an early supporter of CCP, company officials said. When the founders of CCP learned that Nicole, who is 41 years old, was diagnosed with cancer, they wanted to help their friend and fellow pet care professional, officials added.
“Dog Days Delight was the first local store to support us after we moved to Cape Coral,” said Anthony Bennie, founder of CCP. “They stocked our full line, helped us with storage space and even allowed their store to be used as a video shoot location. We were shocked and very concerned to hear of Nicole’s diagnosis, and we decided to use SuperGravy to raise money for her at this difficult time.”
The fundraising edition of SuperGravy is packaged in a 21-serving size. Supplies are limited, but retailers interested in selling the special edition will be offered a discount and should contact Clear Conscience Pet to arrange the purchase. Kane will receive 100 percent of the profits.
Nicole’s Blush is made with whole superfoods including Greek yogurt powder, dried chicken liver, dried vegetables, kelp and chia seed. The blend also features the new Clear Conscience Pet proprietary Tri-Gestive three-way digestive health blend of probiotics, prebiotics and digestive enzymes along with added taurine for carnivore heart health, according to company officials.
Hi-Def Printing of Cape Coral also contributed to the effort by donating the package labels, and the graphic artist donated his time, company officials said.
“As far as we know, this is the first time a pet nutrition brand has designed a limited-edition product to raise money for an individual pet care professional in need, rather than a charity,” Bennie said. “But we decided that just as rescue angels focus on helping those who need immediate help, it makes perfect sense for us to focus this effort on helping Nicole right now when she needs it most. If this can make even a small difference as she battles her illness and fights to keep her business healthy, it is worth all of the effort.”