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SuperZoo 2017 Attendance Soars


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This year’s SuperZoo trade show, which was held July 24 to 27 at Mandalay Bay Convention Center in Las Vegas attracted 10,057 pet retail, grooming and service industry professionals. Following the implementation of a new buyer qualification process this year, SuperZoo exceeded attendance expectations and continues to draw the most qualified pet industry buyers of any similar trade show in North America, said show organizers. Presented by World Pet Association (WPA), SuperZoo maintained its history of leading the industry through education, new product introductions, and advocacy for animal health and well-being, organizers added. The 2017 show also marked the final event for WPA president Doug Poindexter, who announced his retirement after 27 years with the organization.

This year’s show appealed to an even wider audience through a variety of new features and experiences. Catering to SuperZoo’s growing global audience, the International Lounge added value for attendees from across the world by offering mobile app assistance and interpreting services in Spanish, Chinese, Mandarin and Korean. An Aquatic Lounge offered a dedicated area for the growing aquatics audience to enjoy live demos from renowned aquascaper Oliver Knott. Additionally, a new series of free Animal Wellness & Retail talks on the show floor provided easy-to-access education for professionals looking to better their business and help their customers’ pets live longer, healthier lives.

By day, SuperZoo attendees took advantage of the event’s educational conference, which kicked off with Retail Monday on July 24, dedicated to education sessions tailored specifically toward retailers looking to maximize their time and value onsite. The educational offerings covered three days and were packed with 81 education sessions, covering the full spectrum of timely topics and best practices—from retail to grooming, animal wellness to boarding and pet services—while the expo’s expansive show floor featured nearly 1,100 exhibitors showcasing thousands of the most innovative products for animal lovers, including 850 new products never seen before their debut at SuperZoo.

The show floor also proved to be a winning atmosphere for this year’s contest winners, including: New Product Showcase Winners in eight categories and three #WPAGoodWorks winners. To date in 2017, WPA has contributed $1,225,000 million to support pet industry organizations through its WPA Good Works program. This amount includes all profits from SuperZoo 2017.

The Tom McLaughlin Super Jackpot winner was Clayton Muniz of Pet Society.

By night, attendees and exhibitors benefited from SuperZoo’s host of networking opportunities, which included a “Casino Night” themed Networking Reception featuring exclusive prizes and a private concert by country superstar, Trace Adkins.

Next year’s SuperZoo will be held earlier in the year to accommodate a growing exhibitor list with added show floor space and to allow for easier access to hotel rooms in the busy Las Vegas area by having 30 percent more rooms available on property. SuperZoo 2018 will be held at the Mandalay Bay Convention Center in Las Vegas, June 26 to 28, with education June 25 to 27. Registration is expected to open by January 2018.

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