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SuperZoo Goes Virtual


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The World Pet Association (WPA) is launching WPA365, a new, immersive, virtual-reality inspired marketplace tailored to the WPA and SuperZoo audiences. Designed to offer real-time connectivity to vendors and retailers 24/7 and year-round, WPA365 offers exhibitors a collaborative experience—ultimately positioning exhibitors to have an extensive reach to buyers that can help them boost brand visibility, connectivity and sales, said WPA officials in a statement.

Through a combination of virtual, interactive experiences, exhibitors of WPA365 will appreciate the engagement of this curated, one-of-a-kind marketplace. Among the features it includes are:

  • Immersive and interactive virtual booths with “Like” or “Add to Favorites” options
  • Multimedia and content rich zones for dedicated brand specific social media
  • Live webinars and pre-recorded sessions and the ability to conduct demos of products
  • Embeddable event apps or links, plus live-chat options through chat forums
  • Small, medium, large and custom size booth options to meet brand-specific needs
  • New product showcase feature for debut to buyers in additional exposure opportunity
  • Promotion resource center to help engage lead generation and brand exposure

The experience of WPA365 was created to help vendors reposition their brands, reconnect with retailers and reimagine how they do business in response to unexpected changes in the global marketplace, WPA officials said. 

Despite these unexpected changes, the need to connect with merchants remains the same. Keeping this in mind, WPA365 is an essential addition for vendors to introduce into their selling strategies, officials said, helping to deliver brands a variety of benefits that include: 24/7 connectivity to retailers, real time analytics and data, guaranteed ROI and revenue builder, highlighted opportunities to showcase products, personalized ways to customize virtual booths, and exhibitor enhancement programs from OneBark and FetchFind.

“We’re thrilled to offer engaging, interactive experiences between vendors, retailers, industry leaders and more through the WPA365 platform,” said Vic Mason, interim president of WPA. “Having ongoing engagement between our face-to-face events, including SuperZoo, and introducing new ways for vendors and retailers to connect between these experiences helps to meet the demands of our modern, evolving global marketplace.” 

WPA365 aims to position brands to become connected to retailers despite any challenges that may unexpectedly get in the way, WPA officials added. In the coming weeks, more details will expand upon this valuable connectivity, where companies can explore sponsorship opportunities, enhanced booth options, how-to videos and more, officials said. Companies that are interested in becoming an exhibitor can email confirmation@superzoo.org.

In June, WPA officials made the decision to postpone this year's SuperZoo trade show, which was scheduled to be held Aug. 30-Sept. 1 at the Mandalay Bay in Las Vegas. 

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