SuperZoo Honored Among Trade Show Executive’s ‘Gold 100’
SuperZoo was recently named to Trade Show Executive’s “Gold 100,” which honors the 100 largest trade shows by net square footage.
The pet retail trade exposition and conference produced by World Pet Association (WPA) is a uniquely productive and positive pet industry event and builds on its more than 65-year history of helping pet retailers and service professionals discover new products, learn how to build their business and connect with others who share their passion, the organization said in a statement. SuperZoo’s theme for 2017—“Better Together”—reflects the comprehensive nature of an event that welcomes everyone from independent retailers to groomers to international and corporate buyers.
In August, SuperZoo wrapped its biggest show to date at the Mandalay Bay in Las Vegas with a more than 4 percent increase in attendees and 8 percent increase in companies attending over 2015 and nearly 1,200 participating exhibitors.
“This honor is testament to the incredible quality, depth and growth of SuperZoo year after year,” said Doug Poindexter, president of WPA. “We are continually looking for ways to evolve to meet the needs of pet retailers and exhibitors and demonstrate how we truly are ‘Better Together’ through WPA’s sustained commitment to the pet industry’s continued success.”
After adding 85,000 square feet of exhibit space in 2016, SuperZoo will reconfigure its exhibit hall for 2017 so aisles run perpendicular, making them shorter and helping attendees navigate the show floor and find exhibitor booths more quickly. The change will also add roughly 100 additional 10-foot-square booth locations.
SuperZoo also offers attendees more than 90 education sessions covering a wide variety of topics, including staff training, human resources, leadership, social media, customer service and marketing. Grooming and service industry education sessions are geared toward business building, and animal wellness sessions focus on small animal care in stores and best practices for birds and reptiles.
SuperZoo will return to the Mandalay Bay Convention Center in Las Vegas, July 25-27, 2017, with conference sessions July 24-26.
For more information, visit superzoo.org.