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SuperZoo Offers New Product Showcase Sneak Peek


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Retailers at this year’s SuperZoo trade show can check out more than 700 new pet products—with exhibitors competing for the prestigious “Best New Product” title.

Produced by World Pet Association (WPA), SuperZoo will be held Aug. 2-4 at the Mandalay Bay Convention Center in Las Vegas, with conference sessions August 1-3.

New product winners will be announced in eight categories—Aquatics, Bird, Cat, Dog, Equine, Grooming, Reptile and Small Animal—as part of the New Product Showcase on Wednesday, Aug. 3 at 3:30 p.m. Pacific time. This year, SuperZoo will feature the most exhibitors of any pet retail show in North America, with more than 1,100 participating. WPA also expects SuperZoo to remain the largest show in terms of buyer attendance, bringing more buying power to the show floor than ever before.

“SuperZoo’s exhibitors have built on popular trends and taken innovation far beyond our expectations,” said Doug Poindexter, president of WPA. “The New Product Showcase is a must-see for retailers looking to keep ahead of competitors and display attention-grabbing new products in their store.”

Some of the trends attendees can expect to see include high-tech pet products, new innovations in pet food, advancements in pet travel and comfort, natural and eco-friendly merchandise and the latest fashions in pet décor, clothing, collars and more. SuperZoo exhibitors, including those debuting new products, are invited to post a press release to the digital press room detailing the products they intend to showcase.

The best new product in each category will be selected at the show by participating attendees voting onsite on Tuesday, Aug. 2. This ensures unbiased selection and encourages attendees to evaluate the newest products in the industry.

 

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