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SuperZoo to Introduce New Features at 2019 Show


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SuperZoo is gearing up to welcome more than 21,000 pet industry professionals Aug. 20-22 in Las Vegas. Attendees will have the opportunity to check out new show features, such as the SuperZoo Investor Hub and the enhanced New Product Showcase.

“SuperZoo is uniquely positioned to help ambitious entrepreneurs and forward-thinking investors explore partnerships and acquisition opportunities—all with the vision of remaining ahead of emerging trends and shaping the future of pet retail,” said Courtney Harold, vice president of sales, marketing and business development at the World Pet Association, which puts on the event. “SuperZoo is where the future of the industry takes shape from product development to product discovery. As we strive to collectively grow the industry and support our thriving community, SuperZoo sets the foundation for pet retail success by providing a platform to bring this community together.”

The SuperZoo Investor Hub, which will be located on the show floor, is designed to connect investors with companies who are looking for capital investment. Entrepreneurs, product inventors and developers can explore partnerships and acquisition opportunities with leading industry investors and gain knowledge to stay ahead of emerging trends, according to event officials.

“This exciting new center will create a pipeline of innovative pet product discovery and development,” officials said. “SuperZoo Investor Sessions, presented by leaders in the investor community including Leap Ventures, Purina Innovation and Factory LLC, will provide insights into the future of product offerings. These onstage discussions educate attendees on securing capital venture funding for product development and advise on how to get in front of the right retail buyers, managing and understanding distribution strategies, growing a pet care startup and more.”

Show organizers have also enhanced the New Product Showcase. For instance, the showcase will now include both the Pet Tech Center and the Made in the USA Showcase to “form one large trend-focused location and a one-stop-shop for cutting-edge pet product offerings,” officials said.

In addition, the New Product Showcase awards has been revamped to include the new award categories of Innovation, New Nutrition Product, Technology, Shelf Appeal, Lifestyle, Point of Purchase and Humanized Pet Product. The updated classifications are designed to “give a fresh spin to one of the most popular show features and highly anticipated award revelations.”

 

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