Supreme Petfoods Develops In-House Sales and Marketing Team
Supreme Petfoods has brought its USA sales and marketing functions in-house, which will allow the company to meet the needs of distributors, retailers and veterinary practices throughout the USA more efficiently and effectively and leverage its expertise and knowledge of the needs of small pets.
An expanded team of seven sales and marketing professionals will be based in the U.K. office providing dedicated support for the U.S. market. A full program of promotional support and a U.S.-specific marketing calendar has been developed. A new CRM and sales process has also been introduced, improving Supreme’s communications about promotions, deals, special offers and new product launches, to best practice standards, said officials for the Hadleigh, England-based company.
The move follows a hugely successful year for Supreme in the U.S., which saw sales increase by 10 percent and four industry awards recognized the company’s success, officials added.
\Marketing manager Claire Hamblion said it’s an exciting time for the company, whose popular brands are also stocked in the Netherlands and France, “Supreme is confident this change will allow us to be more connected with our customers in the USA, allowing us to respond quickly to meet their needs and improve service,” Hamblion said.
The team will be regularly meeting with customers and attending open houses and trade shows.
Supreme products are widely stocked in the U.S. and currently available from a selection of specialist pet distributors including the Animal Supply Company, Central Garden & Pet, General Pet Supply, Lee Mar, Pet Food Experts and Zeiglers. Supreme is also working with the Mid-States and Wheatbelt groups to expand its distribution in the farm and home store sector, as well as veterinary supply company MWI to support sales and recommendation in the veterinary channel.
“We’re aiming for strong growth throughout our range of healthy species-specific foods and bedding,” Hamblion said. “After 25 years, it’s a category we understand completely. Now we can offer our stockists the high quality support they need to be successful with Supreme. By acting together, we can improve the wellbeing of small pets across the USA and beyond.”