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Supreme Petfoods Launches Magazine Focused on Small Animals


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Supreme Petfoods has launched a magazine dedicated to small pet retailing. Small Pet Retailer magazine takes a look at some of the simple steps retailers can take to help grow sales in the category.

Research shows that 27 percent of customers that own small pets cannot buy the products they need at stores with no small animal sections. There are 7 million small pet-owning households and 50 percent of these also own cats and dogs. These valuable, multi-pet species shoppers become frustrated and spend less time in store, resulting in lower sales and store switching, said Supreme Petfoods officials.

Small Pet Retailer magazine hopes to help retailers overcome this problem. Inside the first issue, there are articles on what the future holds for small pet retailing, advice on category management, with planogram concepts, as well as ideas on how to create a simplified and frustration-free shopper experience.

The magazine features top tips for helping retailers train store colleagues, as well as many other great ways to help sell more small pet products in store. It also provides a glimpse behind the scenes with an insight in to the natural, locally sourced ingredients they use in their products, as well as an interview with Supreme’s technical manager.

“This really is a first for Supreme and for the category,” said Claire Hamblion, marketing manager for the company, which has U.S. headquarters in Tucson, Ariz. “We want to do everything we can to share our expertise so that we can help pet retailers everywhere revamp their small pet categories. That is why, in the magazine, we are inviting customers to email us a photograph of their current small pet section, so that we can provide them with a free category audit.”

SuperZoo attendees can pick up a copy at Supreme’s booth (1933).

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