Survey: Holidays Bring Pet Pampering to New Heights
Nearly 80 percent of pet owners will buy presents for their furry friends this holiday season, according to a survey by PetFirst Pet Insurance.
Policyholders reported that 84 percent of pets never make the “naughty list” and are part of the celebration every holiday season. On average, owners reported spending between $11 and $50 on their pet during the holidays. Nearly all surveyed pet owners reported that if they send a holiday card, their pet is included. Nearly 5 percent make their pet the sole focus of the card, according to the survey.
“Pets are part of the family for PetFirst policyholders, so we’re not surprised that they’re included in the festivities,” said Katie Blakeley, CEO of PetFirst Pet Insurance, which is based in Jeffersonville, Ind.
While 79.5 percent of policyholders said that “absolutely” they buy stocking stuffers or presents for their pet, 11 percent said that they didn’t but sometimes receive pet-related gifts. The remaining respondents: 8.2 percent said that they might include a treat or two for the stocking and 1.4 percent felt they already had enough shopping to take care of, adding, “All my pets need are my love and attention.”
“Including our pets on holiday cards, buying them stocking stuffers—this is an important indication of how much they mean to us,” Blakeley said. “That’s also why more and more people purchase insurance for their pets as well.”
On a related note, PetFirst officials said that they typically see increased claims around the holidays. Last year that increase was nearly 20 percent.
“Decorations can be dangerous,” Blakeley said. “One year, we had a claim for nearly $4,000 after a dog ate some metallic wire in holiday decorations. And getting into holiday treats can be also be risky for pets.”