Survey: Pet Industry Sales Reps Optimistic Through COVID-19 Pandemic
Andreas Breitling from Pixabay
The coronavirus (COVID-19) pandemic isn’t affecting pet industry manufacturer sales representatives as heavily as one might think, according to a new survey by Bulldog Marketing & Sales Inc., a full-service agency based in Bronx, N.Y. The report, in fact, offers a glimmer of hope, according to officials.
“I wanted to see what was going on out there on the rep side during the crisis,” said John Cullen, Bulldog’s principal. “The crisis has put a huge strain on all sectors of the economy, but with pet stores considered ‘essential businesses,’ the doors are remaining open for the time being.”
The Pet Industry Sales Rep Coronavirus Survey, which was conducted mid-March, found that 33 percent of reps found that current events have affected their business neutrally, while 11 percent of reps found it has been positive.
Reps also reported that 80 percent of their accounts are staying open and that they can still get appointments—with a caveat, officials noted. The appointments are mainly virtual, according to 66 percent of respondents. Only 22 percent of reps reported that their accounts have suspended appointments for the time being.
Some advice for vendors from reps, as outlined by Bulldog Marketing & Sales, includes “build online demand,” “build marketing into cost structure” and “keep pressing on.”
“It’s important not to shut down completely and give up,” officials said. “It’s never been cheaper to advertise directly to consumers on social platforms as big companies in other categories decrease spending.”