Survey Says Owners Promote Pets on Social Media Six Times Per Week
According to a new study released today by BarkBox, dogs are flooding the pages and feeds of their people, and some pups even have their own feeds. As follow up to Part One of the BarkBox Dog Parent Study released late last year, Part Two of the study looked at the way that more than 1,000 American dog parents behave on social media.
On average, dog people post a picture or talk about their dog on social media six times per week.
American dog parents watch dog videos or look at dog photos three times per week, on average.
One in 10 (11 percent) dog people have even created a social media account for their pup.
Pup Photos Top Selfies
The study also polled dog people about taking photos of their pup and found that 20 percent of the pictures they take on their phone are of their dog—more than trips or vacations (15 percent), themselves (11 percent) or food (6 percent). In fact, more than two in five (42 percent) dog people have made a photo of their dog the feature photo on their phone or computer desktop.
Pooches Out of Sight, Never Out of Mind
The study suggests that some dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17 percent) or Skyped or FaceTimed with them while they were away (14 percent). This is especially true of millennials, who are more likely than nonmillennials (24 percent vs. 13 percent) to watch their dog on a webcam. And millennials are nearly three times as likely as their older counterparts (23 percent vs. 8 percent) to Skype or FaceTime their dog.
When there's no human to help with a camera, nearly a third (32 percent) of dog parents say they have a household security camera they mostly use to check on their dog.