Sustainably Yours Releases Cat Litter Demo Sets
Sustainably Yours’ demo kits are designed to help retailers present the natural cat litter in a new, experiential way.
Sustainably Yours, a Petfive brand, recently debuted demo kits to help retailers present the natural cat litter in a new, experiential way, company officials said. The kit is specifically designed to show the ingredients in the litter, clumpability, the light color and the lack of dust, company officials added.
“Many consumers appreciate the opportunity to experience new products before they make that final purchasing decision,” said Luana Francischini, marketing director at Petfive, which has corporate offices in Miami and Rio de Janeiro, Brazil. “With these demo kits, they’ll be able to see with their own eyes how well our litter works and feel with their own hands the texture so they’ll know it’s the best choice for their beloved cat.”
The demo kit comes with a handmade wood base, two containers for litter, one water bottle, a scoop and a display explaining how to perform the clumping test. Each kit can be displayed on any retail shelf or counter, letting interested shoppers use the kit themselves or making it easy for retailers to demonstrate it, according to company officials.
Sustainably Yours Natural Cat Litter features two natural biodegradable ingredients, corn and cassava. The formula clumps more firmly than other natural litters, and the light color allows pet parents to detect changes in their cat’s urine immediately, officials said.
A portion of the proceeds from each bag goes to the Rainforest Trust, an organization that acquires acreage in threatened rainforests worldwide to protect and sustain natural habitats.
Retailers interested in displaying a demo kit in their store can contact firstname.lastname@example.org.