Television Channel Designed for Dogs Launches Worldwide
DogTV Unleashed is now available worldwide. The 24/7 digital TV channel, which was designed to keep pets relaxed and entertained while owners are away from home, is accessible through all U.S. cable, satellite and online streaming providers, according to company officials.
Pet owners can check out the programming for free from Aug. 23-28 on Xfinity, DirecTV, Sling TV, RCN, Dish and Cox in the United States, as well as the newly created OTT channel streamed on Roku, Amazon Fire TV, Apple TV and on any IOS or Android device, officials said.
DogTV Unleashed features more than 500 hours of new content for dogs shot from more than 30 locations around the world, officials noted. Content is divided into three categories: relaxation, stimulation and exposure. When pet owners are typically home with their dogs, programming will be geared toward people with shows such as “Things We Woof About,” “The Dog Chef,” “The Adoption Show” and “Dog Star.”
“Some of the world’s top pet experts spent many years creating special content,” said Beke Lubeach, general manager for DogTV North America. “This is a TV channel that meets the specific attributes of a dog’s sense of vision and hearing and supports their natural behavior patterns. This results in a confident, happy dog who is less likely to develop stress, separation anxiety or other problems associated with spending time alone.”
Nicholas Dodman, BVMS, former program director of the Animal Behavior Department of Clinical Sciences at Cummings School of Veterinary Medicine at Tufts University, helped develop DogTV’s programming.
“The concept of developing TV programming that is scientifically designed for dogs is a terrific idea and one that I firmly support,” he said.
Dog trainer Victoria Stilwell and Warren Eckstein, a pet trainer and radio broadcaster, also played a role in developing the programming.
“DogTV is no gimmick,” Lubeach said. “This is television that was created for dogs by a group of scientists and experts, and it is tailored to the way that dogs see, hear and react. We really encourage people to give it a try for the week for free and see how well it works. Your dog will thank you.”