Tetra Brand Enhances My Aquarium App
Tetra Brand, a Blacksburg, Va.-based brand of Spectrum Brands Pet LLC, has added and enhanced several features to the latest version of the My Aquarium app, which aims to help fishkeepers and seasoned hobbyists learn more about their favorite fish, what they need to thrive and the best way to set up aquariums.
"We want to give fishkeepers the ideal resource to simplify the hobby—from setup to feeding to maintenance," said John Pailthorp, vice president of marketing at Spectrum Brands Pet. "With the new helpful features in the My Aquarium app at their fingertips, consumers can now set up their tanks more successfully depending on their fish species and environment."
The My Aquarium app's new features include:
- Aquarium Setup Guidance: Consumers can start their aquatic journeys off right by building their aquariums based on fish type or aquarium type. By selecting the type of aquarium they're building (for example, goldfish, cCichlid, marine or reef), the app will provide guidance and recommendations to help them maintain the healthiest possible aquarium.
- Tankmate Recommendations: Since not all fish play well together, the My Aquarium app provides species information to help consumers determine ideal tankmates as they add fish to their aquarium.
- Aquarium Capacity Recommendations: To keep water quality balanced and healthy, the My Aquarium app also identifies if there are "too many" or "not enough" of a species in an aquarium so fishkeepers have the ideal amount of fish.
- Food Recommendations: To ensure fish get the nutrients they need to be vibrant and healthy, the My Aquarium app provides food recommendations.
These enhancements complement the app's existing features that help simplify water care and testing, set helpful reminders and keep track of products. The My Aquarium app also puts consumers one tap away from Tetra Brand's customer service website page if they need help with the app or Tetra products, or have general fish questions.
"The ultimate goal of the My Aquarium app is to act as a go-to source for fishkeeping answers so consumers can focus less on the details and more on enjoying this rewarding hobby," Pailthorp said.
The My Aquarium app is free and available on Android, Apple and Amazon phones.