The Company of Animals Hires E-Commerce Manager
The Company of Animals hired Mimi Simmons as its e-commerce business manager. Simmons’ specialties include business strategy, managing key e-commerce accounts, consumer engagement and international sales.
Simmons will focus on U.S. growth of The Company of Animals’ brands through the ever-evolving e-commerce channel. Simmons’ e-commerce experience will help the company achieve both its near-term and long-term sales and profit objectives. Her primary responsibility will be managing key e-commerce accounts and working with customers to develop consumer education and awareness of our brands. Simmons will also be in charge of monitoring and enforcing The Company of Animals’ stringent Minimum Advertised Pricing (MAP) policy.
“We are very excited to have Mimi Simmons join The Company of Animals,” said Larry Cobb, CEO of the company’s U.S. division. “I am confident that she will bring a fresh, new perspective and help us connect more with our U.S. consumers through her knowledge and creativity. This will definitely drive more consumers to our website and increase our online presence and overall consumer awareness of our great brands.”
Prior to joining The Company of Animals, Simmons held positions of increasing responsibility within the pet industry for over nine years. These positions, ranging from general manager to vice president of business development, allowed her to hone her skills in managing sales initiatives, developing unique marketing campaigns and creating market strategies to grow brands. She has worked with companies like PetStep International Inc., Lucky Litter LLC, and Radio Systems Corp., among others.