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“The Dogfather” to Serve as EQyss Brand Ambassador


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EQyss Grooming Products has brought on Joey Villani, also known as “The Dogfather,” to serve as its brand ambassador. As such, Villani will educate his audience of professional groomers about the benefits of EQyss’ product lines for pets through videos and training sessions both in person and virtually.

Villani is an award-winning pet industry speaker and judge, as well as a regular on television and radio. He is also the CEO of Intergroom International and vice president of World Dog Expo.

“Joey’s established credibility, enthusiasm and general desire to make the lives of professional groomers better is a tremendous asset and aligns very closely with our mission of serving the grooming industry with high quality, high performance products,” said Dallas Van Kempen, president of EQyss, which has a manufacturing facility in Vista, Calif. “With over 40 years of grooming experience, there is no one better than him to serve as the ‘face’ of EQyss Grooming Products in the Professional Grooming community.”

 

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