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The Midwest Makes Room for P3 Pet Trade Show in Chicago

The new pet industry event at Navy Pier in Chicago attracted more than 1,000 retailers and 190 vendors to the show floor.


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Pet Product News’ Retailer of the Year, Lisa Senafe of Bentley’s Pet Stuff, gave a big thumbs up to the new P3 Progressive Pet Products pet trade show in her hometown of Chicago.

“P3 is off to a great start for its first year,” Lisa said. “I love having a local show in Chicago to shop for unique items as well as new products that are also on trend. Finding unique regional resources at a local show is a benefit for us because we get to be one of the first to carry it in our stores and introduce it to our customers.”

The show on Navy Pier in Downtown Chicago attracted more than 1,000 retailers from across the country but mainly from the Midwest. There were also 190 companies represented on the show floor.

“Based on feedback we’ve received for retailers and vendors we think the debut edition of P3 has definitely laid the groundwork to become a strong and viable resource for the Midwest market,” said Stacey Barrett-Brooks, P3 show director.

“We’re already working on plans to fine-tune and enhance our offerings for the 2017 edition. We are using the valuable input we received from our customers to secure the best possible date pattern and will announce our plans soon.”

“I was happy that I had interest and visitors at my booth and am looking forward to more traffic in the future,” said Lisa Kamer, founder and CEO of Knots of Fun - Happy Hands Happy Dog Toys, based in Framingham, Mass.

“I made some nice connections at the show and discovered product and visited with booths I had not seen at other events,” said Billy Dellipoali of Choice Pet in Danbury, Conn. “ I also took some time to sit in on a few of the seminars and found the sessions helpful. P3 was a productive event for its first year, and I look forward to returning in 2017.”

P3 gave retailers the opportunity to balance buying and learning with complimentary educational sessions including keynote speakers as well as the pop up conference sessions on the show floor offered by the Independent Retailer Conference. Chicago entrepreneur, best-selling author and season one winner of NBC’s The Apprentice Bill Rancic kicked off the show on Wednesday morning with proven advice and winning business strategies to inspire independent and specialty pet retail businesses identify opportunities and position their business for future growth. On Thursday, Jeff Fromm, aka Millennial Marketing Guy, president of FutureCast, and contributing writer for Forbes attuned pet business owners to the customer service levels and expectations of the millennial pet parent.

To conclude the first day of the show and celebrate the launch of P3, Urban Expositions, owners and producers of P3 | Progressive Pet Products, co-hosted a show social along with co-sponsors American Pet Professionals and Women in the Pet Industry Network at the Navy Pier Beer Garden, where they awarded its first Industry Excellence Award to Steve Dale, Chicago’s nationally syndicated radio and TV host, published author, columnist, editor, founder of the CATalyst Council, recipient of the AVMA Humane Award.

Urban Expositions and the P3 show team also recognized show exhibitors in the categories of Best Booth, Best Incubator Feature Area Exhibitor and Best New Product Showcase winner.

The exhibitor awards of Best Booth and Best Incubator Feature Area Exhibitor were juried awards decided by the editors of Pet Age, Pet Business and Pet Product News magazines.

Best Booth went to Pura Naturals Pet, based in Providence, R.I., and Best Incubator Exhibitor went to Your Perfect Puppy, based in Annapolis, Md.

The New Product Showcase award, which was voted on by attending retailers was presented to ONO, manufacturers of The Good Bowl, an all-in-one placemat and bowls made from high-quality silicone that suction directly to the surface, making it difficult for paws to tip over.

 

 

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