The Pet Industry Poop Category Is a $3.5 Billion Market
In Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends, the latest report from Packaged Facts, market research publisher estimates that retail sales of pet cleanup products reached $3.5 billion in 2015. This is up from $3 billion in 2010, resulting in a 3.4 percent compound annual growth rate (CAGR) for the period.
Packaged Facts estimated that the market will reach $4 billion by 2020, based on a 2.5 percent CAGR. The two greatest factors impacting the market are continued growth in cat litter, especially online purchases of litter, and increased usage of dog waste bags.
“No one likes to dwell on the idea of cleaning up after their pets, no matter how much they love them. But innovation is born of necessity, and the pet cleanup segment is seeing its share of products that minimize the more unsavory realities of pet parenting—or at the very least make the process more convenient,” says David Sprinkle, research director for the Rockville, Md.-based publisher.
Cat litter is, by far, the largest category in the pet cleanup and odor-control market, with nearly $2.9 billion in sales and an 82 percent market share for 2015. In fact, based on Packaged Facts’ 2015 report, Pet Supplies in the U.S., litter ranks as the largest of all the nonfood pet supplies categories. A major trend in this segment is online shopping.
With the expansion of pet departments across the mass-market universe and the growing popularity of online shopping, litter marketers now can access more retail outlets than ever before. Cat owners no longer need to leave their homes to purchase it.
Packaged Facts’ April 2016 survey results show that 11 percent of cat owners have litter delivered to their homes, and an additional 39 percent want it delivered in the future if it remains convenient and/or economical to do so. This means that litter marketers striving for consumer attention need to get creative and use various methods to establish and grow their presence in this steadily expanding category. Tapping into social media outlets, publicizing social responsibility efforts and finding new sources of capital all represent ways that litter marketers appeal to cat owners, on top of advertising the products themselves.
Meanwhile, the dog waste bag category is poised for a surge. Waste pickup products become increasingly important as plastic shopping bag taxes roll out across the country. Dog owners who previously stockpiled their grocery bags must to purchase pickup bags as a replacement.
Packaged Facts believes variety is essential to success in the dog waste bag category. Most marketers offer multiple waste disposal options, from heavy duty to scented to colorful. Customers also want eco-friendly options. In addition to bags, dog owners look for innovative and attractive dispensers and accessories that make it easier for them to transport the waste bags before and after use.
Specially designed scoops also offer a convenient method for owners to clean up after their dogs. Other marketers provide fashion-forward accessories that allow owners to carry the bags in designer accessories, complete with Italian leather and rhinestones. The end goal is to make an undeniably unpleasant task less disagreeable.
For more information, visit www.packagedfacts.com/Pet-Litter-Clean-10083348.