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Torus Water Bowl for Pets Secures US Distributors



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Torus pet water bowls from Wellington, New Zealand-based Heyrex are distributed by Natural Animal Nutrition Inc. based in Edgewood, Md., and Performance Award Center Distribution Services based in Carrollton, Texas. Launched in March, the New Zealand-designed, self-dispensing bowl was currently only available in the U.S. via Amazon.

Torus provides dogs and cats with clean, fresh, carbon-filtered water any time a pet is thirsty, the company states. The bowls are offered in two sizes, 2 l ($59.95) and 1 l ($54.95), and are available in red, blue and charcoal; the 1 l size also is available in pink. A five-month filter supply also can be purchased for $17.95. Torus is PBA-free, comes with a 12-month warranty and doesn’t require batteries or any other power source.

“We’re so pleased by the positive response that Torus has received from consumers, the media and distributors in such a short amount of time,” said Kim Goldsworthy, general manager, sales and marketing at Heyrex. “We believe Torus’ success is due to its innovation and unique selling points. Unlike any other bowl on the market, it solves customer pain points like constant refilling, cleanliness, spills, durability and portability. Stores and distributors appreciate product’s 12-month warranty and separate filter supply, which creates annuity revenue.”

Torus (Latin for “hollow circular ring”) stores water inside its walls to ensure an ample and automatically replenishing and self-dispensing supply—protected against dust and contaminates, according to the company. When the valve position is set to “lock,” the water is secured inside the walls ready to be transported, and its soft rubber feet and low-profile geometry make it completely portable for travel, the manufacturer states.

“The product immediately attracts the attention of dealers and the decision to purchase is quick—once they find out it is exclusively for independent pet specialty retailers,” said Bruce Harrison, director of sales and marketing at Natural Animal Nutrition.    

Torus still is seeking additional brick-and-mortar retailers, wholesalers and distribution partners, and plans to announce additional U.S. partnerships in the coming months. Torus also will be exhibiting at Global Pet Expo in Orlando, Fla., in March and SuperZoo in Las Vegas in August.

“We are excited to work with Heyrex Limited and represent its distribution and marketing needs in the United States,” said Vince Palasota, owner of PAC Distribution Services. “PAC looks for truly innovative products to support within the pet industry, and the Torus water bowl has features and benefits that haven’t been considered until now.”

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