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Tractor Supply Co. Introduces Exclusive Super-Premium Pet Food Line


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Tractor Supply Company, a nationwide rural lifestyle retailer and manufacturer of 4health premium pet food and treats, has launched Untamed, a private label dog and cat food line made from exotic meats.

Untamed expands the 4health brand with six grain-free, dry-food formulas made from the meats that dogs and cats crave—buffalo, boar, lamb, duck, salmon and trout. Offering quality nutrition with a rich balance of vitamins, minerals, omega fatty acids, antioxidants and protein, Untamed includes super-premium options for both dogs and cats.

Two recipes are available for dogs: the Southern Bayou Recipe, a wild boar and lentil formula; and the Red Canyon Recipe, a buffalo and lentil formula. For cats, the following recipes are available: the Stillwater Marsh Recipe, a duck and lentil formula; and the Glacial Stream Recipe, a salmon and lentil formula.

Additionally, Untamed will feature two limited-ingredient, grain-free dog food formulas where meat is 49 percent of the ingredients: the Wild River Recipe, a trout and lentil formula; and the Open Highland Recipe, a lamb and lentil formula.

Manufactured in the United States, every bag of Untamed is packed with high-quality meat and mixed with lentils for additional protein and essential nutrients, according to company officials.

“The first ingredient of 4health Untamed is always a natural meat found in the wild, which creates a flavor profile that our dogs and cats instinctively crave,” said Seth Estep, senior vice president and general merchandise manager at Tractor Supply, which has headquarters in Brentwood, Tenn. “With Untamed, your pet is eating the same nutritious, lean meats its ancestors ate to survive and you’re saving money on healthy food that ignites your pet’s wild spirit.”

In addition to Untamed, 4health produces a variety of products for puppies, kittens, dogs and cats, including dry and wet dog and cat food and dog treats. Untamed and all 4health products are available exclusively at Tractor Supply stores nationwide.

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