Treatibles Launches New Soft Chew Product
Treatibles, a Petaluma, Calif.-based company offering full-spectrum hemp oil infused products for pets, has introduced Tater’s Sweet Potato Tots soft chews. The product is named after Tater Tot, a rescue pit bull from the Animal Planet television show “Pit Bulls and Parolees.”
The product is being launched in partnership with the Villalobos Rescue Center (VRC), an all-breed rescue in New Orleans run by Tia Torres, star of “Pit Bulls and Parolees.” Treatibles will donate $1 from every canister sold toward veterinary expenses incurred at VRC, which averages $500,000 per year.
“When we first met Tater Tot and his human mom, Mariah Harmony, Tater was doing well on our hard chews,” said Julianna Carella, founder and CEO of Treatibles. “But his tastes have changed. Once he tried our first soft chew, which debuted in late 2018, he was quite taken. We thought it was only fitting to develop a soft chew that not only honors his preference, but his changing needs, as well. These chews provide extra support for calming.”