Tropica Aquarium Plant A/S and Oriental Aquarium Pte Ltd. in Joint Venture
Tropica Aquarium Plants A/S (Tropica Denmark) has entered into a joint venture with Oriental Aquarium Pte Ltd. of Singapore to form Tropica Aquarium Plants Pte Ltd.
The firms are long-time partners and two of the world’s biggest producers of aquatic plants.
Under the agreement, Tropica Aquarium Plants Pte Ltd. will operate from Singapore, where it will assume all plant tissue culture and micropropagation laboratory operations currently owned and run by Oriental Aquarium.
In addition to being CEO of Tropica Denmark, Lars Green also will assume responsibility for the development and management of Tropica Aquarium Plants Pte Ltd. as its CEO.
“The market interest in tissue culture products around the world has been increasing, and with Oriental Aquarium as a strong partner to develop this business area, we aim to strengthen our position and to better serve customers all around the world,” said Green.
A key objective for Tropica Denmark in establishing both a production and sales network in Asia is to get closer to one of the largest and fastest-growing aquatic plant markets in the world.
Tropica Denmark is no stranger to the Asia aquatic market, having been a major supplier of aquatic plants there for years.
“This step will give us easier and more direct access to the marketplace, thereby positioning ourselves closer and more strategically to our customer bases for the future,” Green said.
Photo credit: University of Wisconsin-Madison/Jeff Miller