True Leaf Chews Gain U.S. Distribution
True Leaf Medicine International, a producer of hemp-based pet nutrition products, made an agreement with Pet Food Experts Inc., gaining distribution in the U.S. for the first time.
The agreement with Pawtucket, R.I.-based Pet Food Experts means True Leaf Pet Functional Chews will be available to 3,500 independent retail stores in 29 states from Maine to Washington this spring.
Michael Baker, president and CEO of Pet Food Experts, said he is looking forward to offering an innovative line of treats to customers from coast to coast.
“Pet Food Experts is excited to have True Hemp as our new product of choice in the hemp-based functional chew category,” Baker said. “Our customers are constantly demanding innovative new products, and True Hemp’s lineup of functional chews is a winner and a perfect fit.”
Darcy Bomford, founder and CEO of Vernon, British Columbia, Canada-based True Leaf, and former founder of Darford International Inc., said he is pleased to partner with the Pet Food Experts team again.
“I worked with Michael and his team at Darford,” Bomford said. “They were one of our top-performing distributors and like a family with a great company culture and old-fashioned values. Companies like Pet Food Experts make the pet food industry a great place to be right now.”
True Leaf unveiled True Hemp dog chews in the U.S. at Global Pet Expo in Orlando, Fla., in March. True Leaf’s presence at Global Pet Expo coincided with the signing of the distribution agreement with Pet Food Experts and generated numerous discussions with other distributors, which so far have led to agreements to retail True Hemp products in the Midwest, Texas and San Diego.
The functional chews for dogs have been available in Canada and online since December 2015. In Canada, the products are sold as True Love, True Spirit and True Calm.
Bomford said the brand refresh for all three formulations to True Hemp emphasizes the importance of hemp as the primary active ingredient.
“Hemp is the main functional ingredient for each formula and is a source of omega fatty acids, gamma linolenic acid and other substances known to support the body’s response to inflammation,” Bomford said.
“What really sets us apart from the crowd is not only our Canadian-sourced hemp, but also the other functional ingredients we use to boost its effectiveness,” he said. “We’ve created three fantastic new formulas that live up to our quality-of-life focus with hemp plus green-lipped mussel from New Zealand, turmeric root extract, chamomile, pomegranate extract and other innovative ingredients to support joint function, calming and overall good health.”