True Leaf Inks First CBD Supply Agreement
True Leaf Brands has signed its first cannabidiol (CBD) supply agreement with Atalo Holdings Inc. for farm-fresh CBD oil. The oil will be the key ingredient in True Leaf’s debut line of CBD products for pets, which will be unveiled Aug. 20-22 at SuperZoo in Las Vegas.
“[The agreement] marks an important milestone in the development of our debut line of CBD products for pets,” said Darcy Bomford, founder and CEO of True Leaf in Vernon, British Columbia, Canada. “We’re developing a best-to-market CBD line with veterinarian-formulated proprietary blends that are tested from seed to shelf. Pet parents will know they are getting the safest, most effective CBD product on the market. With Atalo’s supply of top-quality CBD we are confident that we can meet the growing market demand and continue to be the cannabis-for-pets brand that retailers and pet parents trust.”
The supply agreement with Atalo ensures access to a steady supply of full spectrum hemp-derived CBD oil for True Leaf to bring its line of CBD products for pets to market. True Leaf is purchasing a regulatory compliant, non-psychoactive CBD product from Atalo with less than 0.3 percent THC, according to company officials.
“As one of the largest permitted hemp growers in the United States, we are well suited to supply True Leaf with the highest quality CBD to meet the huge demand for CBD products for pets,” said William Hilliard, CEO of Atalo in Winchester, Ky. “Like True Leaf, we are committed to product excellence based on years of research and development and adhering to stringent quality standards. Many of us on the Atalo team are pet parents ourselves, and we are proud to supply a CBD product that will help improve the quality of life for pets.”
The new products are expected to begin hitting stores in Fall 2019, pending regulatory approval, according to True Leaf company officials.