True Leaf Inks Three Distribution Deals
True Leaf Pet, a division of True Leaf Medicine International Ltd. in British Columbia, Canada, has significantly expanded the distribution of its True Hemp supplement line both online and in brick-and-mortar stores.
True Leaf Pet has begun selling its hemp-based canine supplements direct to consumers on Amazon.com, to retailers on WholesalePet.com and in 415 specialty stores of Pet Supplies Plus.
The three agreements immediately improve True Leaf Pet’s ability to increase sales of its already successful product line, according to company officials.
The deal with Pet Supplies Plus will see True Leaf Pet products sold in the company’s corporate and strong-performing franchise stores in 29 U.S. states. According to Pet Supplies Plus, a franchise store averages annual sales of $2,358,431. This agreement brings the total number of stores now offering True Leaf Pet products to 1,500 worldwide.
True Leaf Pet’s online expansion is equally significant. Amazon has become a dominant force in the pet product sector. In 2016, sales of pet products on Amazon were U.S. $2 billion dollars, an increase of 40 percent over 2015. In addition, U.S. online pet product sales have increased 45 percent over the last two years.
WholesalePet.com, established in 2001, is a free online buying service connecting pet retailers with top brands.
The agreements with Pet Supplies Plus and Amazon are the latest benefits of True Leaf Pet’s partnership established earlier this year with Chuck Latham Associates Inc. (CLA). CLA is the leading firm in the pet specialty market providing coverage across all major sales channels, including independent pet stores, farm stores, national pet retailers and internet retailers.