Tuffy's Terminates Partnership With Chewy
In a show of support for the independent pet specialty channel, Tuffy’s Pet Food, a brand of KLN Family Brands, has decided to terminate its partnership with online retailer Chewy, which has been an authorized e-commerce retailer of Tuffy’s products for a couple of years.
The company made the decision in light of PetSmart’s recent planned acquisition of Chewy.
“We are appreciative of the relationship we have had with Chewy,” company officials wrote in a statement. “While we have respect for the success and growth witnessed by the large and mass retailers they do not fall within the channels we choose to support with our product and marketing plans.
“It is important to us to treat Chewy with the respect befitting a valued partner and to allow them adequate opportunity to close the relationship in a professional, ethical manner, so please understand you may continue to see our products offered through them for a short period of time,” officials added.
While e-commerce sales have grown significantly in the past few years—and will continue to grow—Tuffy’s officials said, the company will continue its current marketing plan focused on the independent specialty retailers and family-owned businesses.
The company said it aims to deliver products that are focused on quality, safety and nutrition, and to that end, it recently opened a state-of-the-art facility. The company will continue to deliver on this promise through its distribution network, which features “the very finest retailers who we feel have a specialized focus on improving the lives of pets and their pet parents,” officials said. “We encourage pet parents, our retailers and our distribution partners to reach out to us with any questions.”