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U.K. Manufacturer Henry Wag Goes to Global Pet Expo


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Henry Wag, a U.K.-based pet brand known for developing products to improve the health and well-being of pets and owners, will exhibit at Global Pet Expo 2019, which is being held March 20-22 in Orlando, Fla. It is the first time the aspirational lifestyle brand will have been presented to the U.S. market. The company’s Global Pet Expo booth (4972) is part of the British Pavilion.

The brand offers a range of dog and horse products, which include a range of travel and drying products. The range is conceived by Grant Rogers, son of a dairy farmer and product designer, and was inspired by his active rural life with dogs, three daughters and all the muddy wet challenges this presents. 

All the products are designed to offer solutions to the problems experienced in rural living and are presented in aspirational lifestyle branding to appeal not only to owners with a rural lifestyle, but to also to those who aspire to country living, according to the company.

Henry Wag has been a developing brand in the U.K. for more than five years and has sales in markets throughout Europe. By attending Global Pet Expo, the brand is seeking distribution partners for North America and other global territories. The range includes drying products to remove dirt and water from a dog’s coat after wet days out, products to protect the car interior from wet dirty dogs, and travel products to make journeys and days out easier and more fun.

In early 2019, Henry Wag launched several new products. The range of Henry Wag travel products will grow with the addition of two travel beds, the Travel Snuggle and the Multimat, both giving dogs a place to rest on days out or a target sleeping area when traveling. Also, for the travelers, Henry Wag has added collapsible travel bowls to aid hydration after exercise, and a Training Treat bag to aid recall, encourage discipline and with space for poop bags. In Summer 2019, the company will launch a dog Travel Harness for use in car and in conjunction with the range of seat protection products already available under the Henry Wag brand.

The company will add to its Microfibre drying range with the launch of the Noodle Glove Towel and a line of a dog drying coats in five sizes designed for use after wet walks to help owners reduce the effects of dirty wet dogs on car and home interiors. 

Henry Wag will also expand into the equine market this year. 

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