U.K. Pet Industry Federation Builds Buzz About Forum, Awards 2015
The U.K. Pet Industry Federation (PIF) Forum and Awards event will take place Nov. 17-18, 2015, at the Crowne Plaza City Center Hotel in Liverpool, England.
The event brings together the U.K. pet industry along with an increasing number of overseas delegates, and provides invaluable networking and learning opportunities.
The PIF dinner, announcing the winners of this year’s awards, will occur on the evening of Nov. 17.
“The U.K. has a thriving and robust pet industry—it is the second largest in Europe, and [Forum and Awards 2015] provides great opportunities for overseas delegates looking to create contacts, network, learn and enjoy some fantastic British hospitality,” said Nigel Baker, PIF’s chief executive.
Topics of discussion at the event will include demystifying pet food labeling; insight into the European pet industry; harnessing the power of social media; strategies for digital marketing; multichannel retailing; getting extraordinary results from ordinary people; and obesity in pets and what the pet trade can do about it.
Brand new is a Meet the Buyer event that is being planned ahead of the Forum; it is slated for Nov. 16 and will give U.K. and overseas buyers the opportunity to mingle with 50 pet trade manufacturers from both the U.K. and other countries.
So far, New Global Pet Business (Spain and Portugal); Musti ja Mirri (Finland and Sweden); Dobey/Faunaland (Netherlands); Greece’s Petouch; Iris of Slovenia; Pets Corner, Pedigree Wholesale, Just for Pets, Pets at Home and PamPurred Pet (all based in the U.K.) have committed to attend.
On the evening of Nov. 16, PIF will host a networking dinner at which buyer and manufacturer conversations can continue.
PIF is a membership-based organization representing pet trade interests in the U.K.
For more on Forum and Awards 2015, go to petfederation.co.uk.