United Raw Pet Foods Launches Promotional Campaign
Martine Auvray from Pixabay
United Raw Pet Foods Inc. has launched a two-pronged promotional campaign featuring four of its frozen raw pet food brands. The campaign, which runs through May 15, is aimed at providing financial support to pet specialty retailers while reducing feeding costs for pet owners during the coronavirus (COVID-19) pandemic.
“Given the financial hardship being experienced by many pet owners, as well as the stress many pet specialty retailers are under as they adapt to changes in the way they conduct their day-to-day operations, United Raw believes this promotion will help both constituencies,” officials said in a statement.
As the first prong of the campaign, United Raw is offering a 10 percent discount to retailers on wholesale purchases of frozen raw pet food for both its Tollden Farms and Spring Meadows brands, according to officials. The Tollden Farms promotion will be available to pet specialty retailers in Ontario and Quebec, and the Spring Meadows promotion will be available to pet specialty retailers in Manitoba, Alberta, Saskatchewan and British Columbia.
For the duration of the promotional period, 10 percent of the cost of Tollden Farms and Spring Meadows wholesale orders will be deducted from qualifying stores’ invoices, providing an “instant cash boost” to retailers every time they sell Tollden Farms and Spring Meadows raw food to pet owners, officials said. Further, United Raw is extending direct payment terms from 30 to 45 days for qualifying stores during the promotional period, officials added.
As the second prong of the campaign, United Raw is offering pet owners a 10 percent discount on the retail cost of all frozen raw pet food from brands, Naturawls and Pets 4 Life, according to officials. The Naturawls and Pets 4 Life promotion will be available to pet owners across Canada. Under this promotion, qualifying stores will provide a 10 percent discount to their customers, and then collect and submit eligible receipts to redeem the aggregate value of the 10 percent retail discount, officials said.
“We think this promotional campaign will benefit two groups that are very important to the success of our brands, and to raw feeding in Canada more generally,” said Mark Warren chairman and CEO of Dane Creek Capital Corp., a privately held Canadian merchant banking venture that owns 70 percent of United Raw Pet Foods. “The discount offered to stores on purchases of our Tollden Farms and Spring Meadows brands, in tandem with the extension of payment terms offered to qualifying stores, will help alleviate some of the cash flow issues stores are currently suffering from. At the same time, the offer of a retail discount on our Naturawls and Pets 4 Life brands will give those pet owners who are struggling financially the opportunity to reduce their pets’ feeding costs.
“At a time when stores and pet owners are struggling, many pet food companies are increasing prices to consumers, tightening payment terms for stores, and in some cases, using the current pandemic as a reason to by-pass the very pet retailers which have built their businesses entirely by offering direct home delivery,” Warren added. “In contrast, we are, through this multi-brand campaign, aiming to provide financial relief to pet stores and pet owners alike.”
In related news, United Raw increased the pay for both hourly and salaried staff at its four manufacturing locations in Canada. Hourly staff received a 10 percent permanent pay increase and salaried staff, a 5 percent permanent increase.