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Upcoming Webinar Aims to Help Retailers Create a Store “Experience”


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Leel Michelle, founder of Bow Wow Beauty Shoppe in San Diego, will present “How to Create a Store ‘Experience’ to Improve Your Sales and Garner Loyal Clientele” through a webinar on Oct. 7.

The Pet Industry Distributors Association (PIDA) will hold a free webinar Oct. 7 from 2 p.m. to 3 p.m. (EDT) about how retailers can improve their sales, and keep clientele, by creating a store “experience.”

The webinar, hosted by Global Pet Expo and Pet Store Pro, will be presented by Leel Michelle, founder of Bow Wow Beauty Shoppe in San Diego.

“In a competitive e-commerce, and big-box store market place…brick-and-mortar pet retailers have the flexibility to use tools that our competitors don’t, ‘the store experience,’” according to the webinar description. “Pet owners are searching for more than a place to buy ‘stuff,’ they want to support companies and products that not only align with their beliefs…They also want to experience the next ‘Instagram-able’ moment. Brick-and-mortar retailers who provide multi-sensory ‘experiences’ will ultimately increase their profit margins and garner a loyal following.”

Details on “How to Create a Store ‘Experience’ to Improve Your Sales and Garner Loyal Clientele” can be found here.

PIDA runs a series of webinars throughout the year with speakers seen at Global Pet Expo, a trade show put on by PIDA and the American Pet Products Association (APPA). Global Pet Expo is scheduled for Feb. 26-28, 2020 in Orlando, Fla.

 

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