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Upcoming Webinar Focuses on How Baths Can Transform a Grooming Business


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Pet care facilities and retailers are invited to attend a live webinar on June 25 about how baths can transform a grooming business. “The Power of the Bath” will be hosted by Joe Zuccarello, pet services consultant and vice president of the Paragon School of Pet Grooming and co-founders Susan Briggs and Robin Bennett from The Dog Gurus.

“Retailers, especially, are looking for ways to create more loyal and frequent visitors as they continue to compete with dot com supplies options like Chewy and Amazon,” officials said in a statement. “But retailers have often struggled with grooming services management because they found it difficult to find groomers and manage groomers because many retailers are not groomers and are not familiar with the best practices associated with successful grooming businesses. Grooming doesn’t have to be a headache.”

The webinar aims to dispel some of the myths that keep retailers and other pet businesses from realizing their full potential through grooming services, according to officials. The webinar will also speak to the profit potential of baths, scheduling, staffing and reducing costs and stress on management.

“New customers come to pet businesses because they offer grooming services,” officials said.  “Once there, the pet business may see these clients every four to six weeks, and while they are there for grooming services, many purchase their supplies at the same time. This ‘attachment rate’ is one of the many benefits stemming from a robust bathing and grooming business.”

A live Q&A session will immediately follow the webinar.

The registration fee is $79. To register, visit here.

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