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Urban Expositions Launches Progressive Pet Products Trade Show for Pet Industry



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As pet industry growth continues, so, too do the number of events that showcase its wealth of pet products. Urban Expositions, an event production and management group based in Kennesaw, Ga., has launched P3 | Progressive Pet Products trade show, a reinvention of the former H.H. Backer Total Pet Expo.

Urban Expositions, founded in 1995 with its Philadelphia Gift Show and built its business in the regional gift and souvenir industries, will debut P3 Aug. 24-25, 2016 at Navy Pier in Chicago, Ill.

According to the organization, P3 promises to be a forward-looking, fun trade show experience to one of America’s top destination cities—pairing the market’s newest pet products with exceptional educational programming and networking events. 

To ensure that the new, annual exhibition effectively responds to the changes taking place in today’s pet marketplace, as well as the specialized needs of the region’s retailers, Urban will work closely with leading pet industry veterans, the company stated.  

In addition, Urban said its team would leverage alliances it has built through its strong portfolio of shows in the gift, souvenir and Halloween industries to provide access to a new base of retailers for pet industry vendors.

“We have a long history in the B2B space and plan to create a whole new trade show experience for Midwest pet industry professionals,” said Courtney Muller, executive vice president. “By curating a product selection defined by new, emerging companies, showcasing it in Chicago’s premier lakefront Navy Pier setting, and backing it with a festive, idea-inspiring show environment, we will offer an event where business is done—and everyone has fun doing it.”

“It is so gratifying to watch the plans unfold for the exciting new P3 show,” said Patty Backer, president, H.H. Backer Associates, Inc. “The pet industry has been—and continues to be—such an important part of my life. Urban Expositions is the right team, and the Midwest is the right place to reinvent a show that responds to the ever-evolving nature of our business. Urban’s signature hands-on management style, customer service commitment and enthusiasm for the pet industry point to a bright future for P3.”

When: Wednesday, Aug. 24 - Thursday, Aug. 25, 2016

Where: Navy Pier, 600 E. Grand Ave., Chicago, IL 60611

Hours: 10 a.m. - 5 p.m., Wednesday and Thursday

For more information: p3petshow.com or 800-318-2238

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