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V-Planet Plant-Based Food Heads to New Zealand


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V-planet, the international brand of San Francisco-based v-dog, has launched its vegan dog kibble in New Zealand through online distributor Anything Vegan. The product is available in two sizes, regular for medium and large dogs and mini-bites for small dogs.

“New Zealand has enthusiastically embraced veganism in a way that few other countries have,” said Lindsay Rubin, vice president of v-planet. “It only makes sense that our friends there should have the option of including their canine companions in the lifestyle they’ve chosen.”

Veganism and vegetarianism are more popular in the Pacific island country than almost anywhere else in the world, company officials said. Plant-based diets are growing so rapidly there that many distributors face difficulty meeting consumer demand for their products, officials added.

“A plant-based diet is a great choice for dogs,” Rubin said. “The plant-powered ingredients in v-planet’s products are healthy, nutritious and tasty, and they’re made without GMOs or corn, soy, wheat and gluten. It’s good for them, good for the planet and cruelty-free.”

V-planet Kibble is also available in Canada, Australia, Singapore, Israel and Hong Kong. Company officials said that they are working on a steady rollout to more countries around the world.

 

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