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V-dog Plans International Expansion, Introduces New Treat


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v-dog's Blueberry Wiggle Biscuits

After 13 years in the USA, v-dog, an environmentally sustainable pet food brand, plans to expand internationally. The international sister company, named v-planet, will reflect v-dog’s ethical and sustainable values, said officials for the San Francisco-based company. The company also released its new Blueberry Wiggle Biscuits ahead of schedule. 

V-planet will launch with vegan kibble, available in two package sizes, 4.5-pound and 15-pounds. The formula features plant-based ingredients like pea protein, lentils and quinoa, which require fewer natural resources than meat-based counterparts. 

The sister company will also share the same branding and design as v-dog, featuring the signature leaf-eared dog. 

V-planet will be made and packaged in Canada and expanding across the globe through distributors that will make the kibble available in pet and grocery stores. 

To introduce the company to the world, v-planet will be exhibiting at Interzoo, which will be held May 8-11 in Nuremberg, Germany at booth #7-622d in Hall 7. V-planet executives Darren Middlesworth and Fred Krohn will be at the booth to answer questions about the new company. 

“Our goals are to make connections with distributors interested in providing their clients with a high-quality, allergen-friendly, alternative dog food,” said Lindsay Rubin, vice president of v-planet. 

Originally set to debut in May, the company’s Blueberry Wiggle Biscuits are now available for purchase. 

“In addition to offering health benefits such as improved skin and coat conditions and relief from food allergies, vegan diets for dogs eliminate animal suffering while drastically reducing environmental impact,” Rubin said.  

The vegan dog treats are grain-free, non-GMO, and packed with superfoods like coconut, kale, buckwheat and blueberries, the company said. Blueberries are an excellent source of vitamins C and K, antioxidants and dietary fiber.

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