Vetericyn Animal Wellness Updates Pricing Policy
Vetericyn Animal Wellness, a brand of Rialto, Calif.-based Innovacyn, in has instituted a new pricing policy for distributors, retailers and authorized sellers of its portfolio of products, which include the Vetericyn, VetericynPlus, FoamCare, Super7Ultra, Puracyn and PuracynPlus brands.
All of the company’s products have a listed manufacturer’s suggested retail price (MSRP) and a minimum advertised price (MAP).
These prices are listed in the company’s standard suggested retail price list and will be provided by any authorized distributor and/or from the company.
These prices can be changed at the sole discretion of Vetericyn Animal Wellness.
Authorized sellers are required to update any MAP price change within 72 hours of the notification of any MSRP/MAP price change, said company officials. All of the company’s products must be advertised at or above the MAP.
Any seller who advertises a product for sale below the MAP will be in violation of the company’s policy and is subject to termination, officials said.
This policy is applicable to all forms of advertising, including brick-and-mortar and electronic media.
Vetericyn Animal Wellness policy is that resellers are only allowed to engage in commerce with end-users/consumers and not act as a reseller to other dealers, retailers, wholesalers, distributors, or exporters.
In addition, Vetericyn Animal Wellness is not permitting any new Amazon sellers.