Vital Essentials Adds to Inside Sales Team
Vital Essentials, a manufacturer of raw frozen and freeze-dried pet food, snacks and treats, has hired Steve Peterson to be part of its inside sales team. Peterson, who has more than six years of sales experience, will manage accounts in the Northeaster and Mid-Atlantic regions.
“Steve joins our team with a diverse background of sales and business development experiences serving clients that range from local to national,” said Kevin Malnor, vice president of sales and marketing for Vital Essentials, which is headquartered in Green Bay, Wis. “We’re confident he will bring his talents to our pet specialty retailers and elevate the level of service to these customers.”
Peterson’s love of pets began with many four-legged family members throughout his youth and has grown through volunteering as a dog walker at a local shelter, company officials said.
“I am proud to be a part of a team that strives every day to have the best, most healthy, nutritious product on the market to give your fur baby a long and happy life,” Peterson said.