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Vital Essentials Boosts Sustainability Efforts


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Vital Essentials company officials are working to reduce the total volume of packaging material consumed in daily manufacturing operations.

Vital Essentials

Vital Essentials, a raw pet food manufacturer in Green Bay, Wis., is advancing its sustainability initiatives with the goal of “significantly” reducing the total volume of packaging material consumed in daily manufacturing operations, company officials said.

The effort will span across several brands, including Vital Essentials, Ve Raw Bar and Vital Cat, which are sold at more than 6,000 independent pet specialty retailers in the United States, online at Chewy.com and Amazon, and in 14 international markets across the globe, officials added.

The first phase is expected to begin Oct. 1 with new product packaging and shipping materials used for the company’s Ve Raw Bar freeze-dried snacks for cats and dogs.

“New product packaging will reduce the amount of plastic usage by 15 percent,” said Brian Lakari, vice president of operations.

In conjunction with this change, master shipping cases will be converted to 100 percent recycled cardboard, according to officials. Case configurations are also being adjusted to increase pack density, reducing overall box usage by 30 percent per year, they added.

“Taking into account our rapidly ascending sales trajectory, the impacts of decisions we make today will be even greater into the future as we continue to grow,” Lakari said.

These changes will also decrease the warehouse space required by one-third for each Ve Raw Bar product warehoused, a boon for the company’s distribution center as well as their national and international distributors, officials said.

“We’re looking at making incremental changes across the company so we can be better stewards of our resources and at the same time, reduce our overall impact on the environment,” said Lanny Viegut, CEO and owner of the company. “We continue to challenge our team to get better and be better. Our hope is that these measures will aid in offsetting rising costs in other areas of our business.”

 

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