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Vital Essentials Hires Mid-Atlantic Regional Manager


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Due to the rapid growth that the industry has been seeing in the RAW pet food category, Vital Essentials has been increasing its national sales force to ensure its treats, entrées and snacks are widely available to pet parents throughout the U.S. The company recently added Charles Mehl as its Mid-Atlantic regional manager. The addition is among a number of moves made by the company late last year to meet the demand for its frozen and freeze-dried pet food.

Mehl's area of responsibility includes Pennsylvania, New Jersey, Maryland, Virginia, West Virginia and upstate New York. “The Mid-Atlantic region is among our strongest areas in terms of the number of retailers carrying our products,” said Kevin Malnor, vice president of sales and marketing. “With Charles’ background, he clearly understands the value we bring in preparing our pet foods as they are scientifically backed by solid principles of the ALPHA Prey-Model Diet.”

Mehl was previously in pharmaceutical sales before joining Vital Essentials. He is a graduate from Drexel University and based in Valley Forge, Pa. 

"[Vital Essentials] place[s] such a strong emphasis on the science behind their products to extend the quality of life for our pets," said Mehl. "You can’t get better credibility when telling our story to pet parents looking for healthier feeding options.”

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