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Vital Essentials Hires Raw Category Educator


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Vital Essentials, based in Green Bay, Wis., has hired Don Coltenback as its raw category educator and advocate.

Coltenback will create and execute educational programs that support raw feeding, The ALPHA Prey-Model Diet, and Vital Essentials’ goal to provide support, create awareness and ensure that any pet owner who wants or needs Vital Essentials, has access to its products.

In addition to the company’s board certified nutritionist, Dr. Richard Patton, Coltenback will be a resource for distributors, retailers and pet owners who desire to learn more about raw feeding and the benefits of raw nutrition. Coltenback has 25 years’ experience coaching and mentoring pet owners and will use that expertise through educational seminars, webinars and other informative platforms to deliver raw feeding awareness to retailers and pet parents entering the raw category.

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